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[Chinese shoes Network - brand observation] Beaverton, Oregon, Nike Inc. (hereinafter referred to as "Nike") office, the former Tour de France, "seven-time champions" Armstrong's picture was removed from the wall. posted on this wall collage of dozens of athletes, they are different times for the Nike endorsement star. Just a month ago, has been to support Armstrong's sponsor Nike decisively with him draw the line, officially announced the lifting of the sponsorship contract. A book of evidence the United States Anti-Doping Agency (USADA) announced recently, allegations comeback fight cancer after 7 wins Tour de France champion Lance Armstrong of doping abuse, at the same time, the agency denied the Armstrong since 1998 All title and banned for its implementation. sporting goods giant Nike endorsement contract a lot of stars, which also makes it had to bear the negative news from the endorsement of the troubled star. Nike bring trouble to include frequent derailment Tiger & middot; Woods sex scandal caught Kobe & middot; Bryant and Ben & middot; Roethlisberger, and indecent words and deeds beneath Pennsylvania State University football teams. Even so, Nike chose to stand with them, it's the bottom line: private life is your thing, but when you are wearing Nike clothing, please observe the rules of the sport. The bottom line violation of Nike athletes will be ruthless abandon, such as the beginning of this century, Nike gave up tested positive for doping in track and field star Marian & middot; Jones, baseball player Jason & middot; good Dalby (Jason Giambi) in recognition After using steroids, Nike refused to join hands with him. more celebrity endorsements to spread the risk? In order to reduce the embarrassment caused scandal celebrity endorsement, some big brands take more celebrity endorsements way to spread the risks. For example, Pepsi has invited to Nicholas Tse, Sammi Cheng, Aaron Kwok, Louis Koo, Faye Wong, rain, Beckham, Ronaldinho, Roberto Carlos and the like. "select number of celebrity endorsements, indeed can spread the risk to some extent, in effect." Adfaith ???? management consultant, told reporters that a number of stars at the same time or different times words, can strengthen the brand position and influence maintain brand vitality and attractiveness, but also differences in the use of different stars different product lines support sub-brand. For example, Nike sports products generally by the famous athlete endorsement, leisure series may endorsement by the Civic star non-athletes. However, "more celebrity endorsements can be described as double-edged sword", Professor of International Business Administration, Shanghai University of Finance and Economics Department of Marketing Chao steel orders, enterprises can make use of a number of star's influence grew rapidly, and once the individual spokesperson situation occurs, others can continue to serve as the representative of the brand image, to spread the risk, but also lead to not enough focus on bra cheap foamposites nd image, distinctive. innovative products to reduce dependence Nike is one more brand spokesperson, of course, one of its star of negative news by upsetting the brand, but now for Armstrong's "down", Nike has been like the past so tangled and worried, because The company's marketing reliance on superstar has been greatly weakened. In the past three years, Nike's advertising budget spent on traditional media declined by 40%, despite a record of its marketing budget in 2011 reached $ 2.4 billion. Company Advertising Age survey data show that Nike reached $ 800 million in 2010, non-traditional marketing budget, the proportion of total marketing budget in the United States ranked first in the advertiser. Nike found its core audience - young man moved from the television on the Internet, so hope can occur and customer relationship through innovative products directly, engaged in among their lives, control of their data, their grasp needs more effectively influence them. If you put the lid slightly larger than an adult thumb chip into a special Nike running shoes, this kind is called Nike + classic product that can track the movement you include time, distance and energy consumption and other data, including and encourage you to transfer the data to nikeplus.com above, where you can get some suggestions for training, but also with friends to share their income. Michael era, Nike in order to attract more attention, and only in the US Super Bowl (Super Bowl) game, then have a maximum of over 200 million people / day attention, and now every day can easily achieve this Magnitude. While no financial details about Nike + but some foreign analysts say, Nike + increase the number of members by 55 per cent in 2011, while its running business up to 30% revenue growth, to $ 2.8 billion, Nike + contributed. "more celebrity endorsements is to deliver the brand values ??through personal influence at the same time generate the target customer 'pull' and direct way to reach consumers more of a direct 'thrust'," Yang Jianxin think, Marketing of the two different directions in nature, but accurate, interactive, cost advantages are not available in the traditional market. more "sticky" than the star increase digital marketing is another advertising giant Procter & Gamble to get rid of in the new media era "Star addiction," the latest strategy. In recent years, Procter & Gamble gradually realized in the search engines, social networks and other precision marketing platform, for different markets can be used to promote the combination of different, more cost-effective delivery of advertising, which previously P & G's advertising costs are mostly used in the celebrity endorsements to master of traditional media. "fundamental transformation of P & G's marketing approach will make it to reduce investment in the field of traditional media in favor of the creation of more personalized for each consumer." P & G's global marketing and brand building officer Marc Pritchard also had media said. "Of course endorser also will be part of the huge marketing budgets of these large FMCG companies, after all, as the TV ads with celebrity endorsements marketing approach for a mass consumer brand or its necessity, but they are in the company's marketing plan dominated the era is over. "Foreign Economic and Trade University, Associate Professor, Department of Marketing ?????? said. (Chinese shoes Network - the most authoritative and most professional Footwear News) after this season and Stampd cooperation, puma homeopathy will jointly blaze of glory on the unique buckle type lacing system was introduced to the series of their own design. What is the earlier black and gray two colors, this new version of Blaze of Glory ushered in another name for "Flag" color series. Using recently hot color style, black, red, rice tricolor through by suede, leather and chloroprene rubber is formed by the combination of the shoe body, and the different colors of the fastener and the shoes at the neck the twists and turns of the suture as details, finally by the type signature trinomic slow epicenter bottom and semitransparent colorful outsole ending. It is reported that the new PUMA Blaze of Glory "Flag" series will be available in April 8th. source: hypebeastaccording to @Pinoe77 broke the news, Air Jordan 13 "Alitude" will be re engraved in this year's return. Different and 10 years of re edition, this year's AJ 13 black green will return to the 05 year version of leather uppers, it can be said that is quite sincere. It is reported that this replica is priced at $190. has no information on the sale of the shoes for the time being. APP download [get], WeChat public number: [get movement trend], scan code take you into the forefront of Sneaker, fashion trends, more free shoes true and false authentication service, you experience! ??????... .cn/u/5572149222 [ ???? ] [ ??????? ] ??? 0Beijing time on July 17th, the ball Gelangzuo Bauer continued strong performance, universal data easily scored 16 points and 10 assists and 4 rebounds and 0 turnovers, once again led the Lakers Summer League victory. However, more notable is that the shoes at the foot of the ball brother, this time changed to Air Jordan 31 Low, so far, the ball brother has worn several major brands of shoes. , let's take a look at the ball brother, in addition to previous feet on their own brand shoes, played two games, and then the four games are wearing which shoes, chop down what kind of data?. 7 13, Nike, Kobe, A.D., 36 points, 8 boards, 11 assists, 5 steals, 2 blocks, July 14th; Adidas Harden LS; Night Life; 16 points, 10 boards, 12 assists, 5 steals, 2 blocks, 7 turnovers, 7 16, Under, Armour, Curry 4, 14 points, 9 boards, 7 assists, 1 steals, 7 17, Air, Jordan 31, Low, 16 points, 4 boards, 10 assists, 0 turnovers, followed by tomorrow's Premier League summer series, where the Lakers will face the Blazers and who will be playing in the game? finally brought everyone a parody of the emperor's shoe trick. APP download [get], WeChat public number: [get movement tide], scan code with you into the forefront of Sneaker, fashion, more free shoes, true and false identification services, you experience! Remember earlier knife beheaded fried Yeezy's little brother? looks Meiqingmuxiu lad, but the shoe is extremely cruel, my God, he's just the "chainsaw" shoe killer of the shoe class"! scared the baby, ~~ , come on and see what hideous behavior he has done to his sneakers"! is the first use of "chemical weapons", should be frozen in liquid nitrogen, to Yeezy, and then stabbed with an axe. , but it looks like the quality of Yeezy is pretty good. It's been a long toss. friend, why do you abuse sneakers? Casual knife, breaking a pair of shoes, regardless of the shoes and feelings, in this harmonious society, the life of shoes repeatedly threatened. 's good sneakers turned into slippers, The rest of is also used as a mask. Isn't it really toxic, ~~? lost tongue AJ1 did not escape, became a mask this... listen, who's crying, ? In addition to killing his shoes with knives, used food to smear all kinds of pure white clean shoes! , for example, with rainbow sugar stained Yeezy 350v2 boost white horse seems to work okay? contaminated NMD R1 " triple white" poor NMD, coke with it, final effect Ultra tainted by burgers 〉yesterday we spent the whole day, in the sun at the top of the booth in between the shuttle, looking for new and interesting good things. The new Race Race Next SL 430g plus crank, crank protection set of 436 axis, 30mm, this is a full carbon fiber crank different colors can be used movable crank. If you want to replace the tooth piece, you must replace the entire disc with the disc together with Maxxis classic series tread size + + 2929X3.0; is indeed the giant tirethis is the show most topics cycling, customized Intense M16San Diego Chainline car exhibitionM16 Intense details of the picture Pivot LES hard tail, is behind the attractive Phoenix DH downhill bike shorter rear fork LES Pivot hard tail car details new SMC4-L Ergon block, the width has increased, and there is a different width optional Comp SMC3 seat package new BOX drive There are highlights on the drive system! The transmission will move inward and avoid obstacles to the stone or track. There is a separate appropriation Fen switch, to push forward by gear ratio changeBOX kettle / bottle, two pieces of plastic bite together, under the bottle of storage tools, can also be loaded with water Brothers Highline Crank lifting seat, the initial stroke 100mm, can gradually increase to 125mm, 150mm travel, 580g, 3 years warranty can be quickly removed, using high-end accessories, including slick Jagwire steel wire, IGUS casing, Trelleborg sealing ringIn today's trend on the streets, solid shoes has been the focus of attention on the streets, while coupled with the classic silhouette is addictive. Followed previously reported NIKE Flyknit Roshe Run black honeycomb color, this Crocus NIKE also announced the most primitive of the most classic Nike Roshe Run new color design. To the originator of the whole presentation Roshe Run shoes, the color chosen melancholy calm navy blue. This time the shoe is on sale in its official shop, interested friends may pay more attention.The after earlier on Instagram OVO x Air first exposure Jordan 8 "Calipari Pack", a few photos of the latest release of Drake has recently attracted considerable attention, because he is on the foot of Air Jordan Trunner is likely to be OVO and Jordan Brand's new shoe. Continuation of the OVO signs of the White / gold color, this pair of shoes with gold stripes through white mesh uppers, with golden heel shoes provided with echo, finally with black outsole design, simple and refreshing without losing the topic. Unfortunately, Drake did not disclose any more information about the shoes. -- -- -- -- -- -- -- extended reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! it's one of the most attractive Hairstyles for girls! can do so much for the team to take part in the marathon? Zhou Bichang? jerseys collocation! Sexy and unassuming you may have overlooked why do the boys have no resistance to girls wearing AJ? - - - - - - - - - - to the tide recommended - - - - - - - - - - Nike Benassi Print Slide black and red flowers Reebok LX8500 retro running shoes Nike, Air, Max, 93/16, Jewel,, Adidas, Consortium, x, Avenue, joint, EQT, Support, series comments on last article: "Nike Air Max 1 Jewel" is going to return to the next chapter: adidas, Consortium, x, Avenue, joint, EQT, Support, 93/16 series low-key and brilliant : Nike recently released new Air Max Light Premium Pack new color matching, shoes to gray, black and white tone, vamp 〉 1996, get inspiration from Kenya Nike running barefoot runners high way, and in the rift valley province of Konya (Rift Valley) name, launched the sports shoes and sandals - Nike Air Rift mixture. Since the use of split toe design, Air Rift once listed, it was loved by the Japanese, is regarded as a modern Japanese ninja shoes interpretation. 2016, in its birth 20th anniversary occasion, Nike Air Rift with a new design concept, the introduction of new and improved Air Rift Breathe and Nike Air Rift PRM QS women's sports shoes, to the traditional salute. The new series of shoes are made of breathable mesh, with uppers of dazzling colors, followed by the first year of outstanding Air-Sole cushioning performance. -- -- -- -- -- extending reading -- -- -- -- -- -- every day at six, on the way home from school, the 1626 WeChat public number makes you home! this is one of the most attractive Hairstyles for girls! Zhou Bichang can do more to get involved in the marathon jerseys match! Sexy and unassuming you may have overlooked - - - - -